THE BEGINNER’S GUIDE TO CORPORATE VIDEO PRODUCTION: WHAT YOU NEED TO KNOW
What is Corporate Video Production?
Corporate video production is the steps taken to create a video for corporate purposes. There is no one way that corporate videos have to look. Depending on the purpose of your video, it could be used for education, promotion, events, animation, and more.
Why Make a Corporate Video?
A corporate video can be beneficial to your company for a number of reasons, and there are several ways in which they can be so.
Corporate videos can be a great way to promote your products or services, offer demonstrations to buyers, train employees, and raise brand awareness. The purpose of these videos is to educate and/or motivate a target audience to take an action.
Some benefits of corporate videos include their flexibility, their boosting of search engine optimization, their accessibility, and the creative freedom they provide. With flexibility and creative freedom, there isn’t one specific way your video needs to look to accomplish your goal. This is especially true with animation, which doesn’t rely on the realm of the real-world to get the video message across.
For search engine optimization, it’s been proven that Google takes video into consideration when ranking it’s search results. Granted, you can’t just post a video and expect it to boost your SEO ranking, but there are a few steps you can take to ensure it helps, including giving it a good title, making it relevant to your existing content and audience, and embedding it on your website.
Accessibility is a benefit of corporate videos as they don’t have to exist in just one place. They can be on your website, social media, email newsletter, or wherever else you find yourself watching videos and connecting with your audience. No matter where someone interacts with your brand online, they’ll be able to come across the video you created.
The “Production” of Corporate Video Production
Whether it be a video intended for internal use or a project that is going to be public-facing, there are a few steps that always go into the corporate video production process. For a thorough understanding of everything that goes into the production process for videos, Tetra Films recently put together this blog post on what a proper video production process looks like. Below, a few key points are outlined.
First things first, you want to figure out what the messaging of your corporate video is. Who is your audience? What do you want them to get out of the video? How do you want the audience to come away thinking about your brand?
All of these factors need to come into consideration as you figure out the messaging. This will help as you move forward in the production process and will help you and the video production company make educated decisions about the budget, length, and creative design of the video.
Once you and your video production company have nailed down what you want your video message to be, you should have a better idea of what your video will look like, if your project will require one or multiple videos, and how long the video or videos should be.
This will help narrow down the budget needed for your corporate video. If you want to get an idea of how much different elements of video production cost before beginning your project, there is a breakdown of costs towards the end of this blog post.
Setting a timeline for the project is important in ensuring that you and the video production team are on the same page. It will make sure that there are clear expectations between both parties and that everyone understands how long the process will take.
An effective way to ensure that the production process stays on track is to create a day-by-day schedule of scenes and shots that need to be completed each day. Further, make sure to include a couple of days of wiggle room in the schedule in case anything happens to go wrong.
Once all the necessary pre-production steps have been taken, the video production company will then move onto the actual production. This will include the actual shooting of the video, such as capturing any planned out scenes and shots, necessary b-roll footage, audio, and extras. How long all of this takes depends on how in-depth your video or videos are.
The editing process begins in post-production. It’s where you will see your video really start to come together, as the various shots are brought together to form a cohesive video. Any additives, such as music and graphics will come into play during this step.
How many rounds of edits your video gets will depend on your agreement with your video production company/editor. For videos that are longer or will require more additives, you will likely want to budget for more rounds of editing to ensure that you are happy with the final product.
Now that you have your video all done, it’s time to distribute it. Depending on the purpose of the content you created, there are several ways you can go about distribution.
When you’ve created a series of educational videos that will help them advance in their field, you could consider offering them to your clients or audience for a flat rate. If it’s just a one-off video and could be beneficial to the general public, you could consider posting in on YouTube.
If you have made a video intended to nurture your relationship with existing clients, you could send it out in an email newsletter to thank them for their support or let them know about any repeat client promotions you are running.
When making a video specifically for promotional purposes, you can share it on your social media platforms to get it in front of an audience. Another option would be to take advantage of paid promotion on social, which pushes your content to people who may not already follow you but could be interested in your services or products.
Overall, corporate videos can be a great tool for your business. Whether you decide to create content for internal use, such as keeping your employees in the loop or training new hires, or for public exposure, such as promoting a new product or increasing brand awareness, there’s a good chance that video is the right move for you!
Get in touch with a video production team that is knowledgable in corporate video production to get started with your corporate video journey. Ensure that they have a proven production process and can help you get on the right track.
If you have further questions about corporate video production, would like to learn more, or are interested in creating a video project, feel free to get in touch with Tetra Films at tetrafilms.ca/pages/contact