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How to approach video strategy like a marketing technologist

While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have significant ROI.

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Original Article Source Credits:   MARTECH TODAY , https://martechtoday.com/

Article Written By:  Rodric Bradford 

Original Article Posted on:  October 16, 2020

Link to Original Article:  https://martechtoday.com/the-right-video-strategy-for-marketers-244599

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