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An Explainer Video Production House for Corporate Brands
Some concepts are genuinely hard to put in an explainer video.
Satisfaction Or Your Money Back
500+ Happy Clients Since 2008
Transparent Pricing, Fast Turnaround
A SaaS platform with a multi-step onboarding flow. A financial product with interdependent components. A regulatory process most people don’t know they need to follow.
Text and static diagrams handle complexity poorly. Well-produced explainer videos handle it well, but only when the production process starts with a real understanding of the subject matter, not just a brief and an animation style.
Tetra Films is a corporate video production company in Canada producing effective and engaging explainer video services for institutions and corporations.
The best explainer videos are engaging, highlight problems, and solve them while staying true to your brand.
Our commitment to excellence:
- We explain a complex idea clearly without making it feel simplified
- We deliver quality video for TV and Web
- We can deliver live action and high-quality animated videos
Trusted By Leading Brands
Types of Explainer Videos
Format selection is a production decision, not an aesthetic one. The right format depends on what’s being explained and how the target audience receives information most easily.
2D Animated Explainer Video For tech and SaaS companies, as well as marketing agencies, animation is the most widely used format for explainer video production; because animation is flexible enough to visualize what a camera can’t physically capture: data flows, software architectures, abstract processes, and systems that operate invisibly.
Animation-led explainer video production services allow simple storytelling and make even complex information digestible without oversimplifying it.
Live-Action Explainer Video When the product, service, or environment benefits from being seen as it actually exists, live-action is the right format. Physical products, service walkthroughs, and process documentation where real environments add credibility to the explanation. High-quality live-action explainer videos are produced with the same script discipline and visual clarity as animation.
Live-Action with Motion Graphics Overlay For products and services with both physical and digital dimensions, combining live-action footage with animated graphic overlays often produces the clearest result. The live-action grounds the explanation in the real world; the graphics handle the parts that can’t be filmed.
Whiteboard and Diagram Style Product Explainer Video Impactful video doesn’t always need to be a story. It just needs to be engaging. Effective for educational video content, step-by-step process explanation, and any subject where the audience benefits from watching the concept build visually. Simple in format, demanding in execution: the script and visual logic have to be completely aligned.
Demo Video Step-by-step software and product demonstration video for landing pages, sales enablement, and onboarding sequences. The goal is to show the product in action in a way that makes the value proposition obvious to someone who has never used it.
3D Animation Used where visual depth and spatial accuracy matter, particularly in industrial, engineering, and product design contexts. Higher production value than 2D; justified when a flat representation can’t communicate what the product or process actually looks like.
Types of Explainer Videos We Produce
CoGo – Explainer
Greenano – Explainer
Explainer Video Starts with Understanding, Not Animation
The most common reason explainer videos fail is that they were written by someone who already knows the product. The script assumes knowledge the viewer doesn’t have, skips steps that seem obvious internally, and arrives at a value proposition the audience isn’t ready to receive.
Effective explainer video production starts with discovery: getting inside the product, system, or process well enough to explain it accurately to someone who knows nothing about it. That means working with your subject matter experts, understanding what the audience needs to know rather than everything you know, and finding the visual metaphor that makes the complex concept land.
A few principles that shape how we work:
Start with the problem, not the product. Viewers who see their own problem named on screen will watch the solution. Every explainer script we write opens with the problem the target audience actually experiences.
One idea per video. Explainer videos that try to cover everything explain nothing. We scope each video to a single clear concept and make that concept unmissable.
If the script is unclear, the animation will be too. Visual production doesn’t rescue a confused script. We work the script until the explanation is airtight before storyboarding begins.
How We Produce Explainer Video
A simple, proven production process.
1
Discovery
2
Script Development
3
Storyboard and Visual Direction
4
Production
5
Delivery and Revisions
Choosing an Explainer Video Company
The top explainer video companies in Canada understand that quality and messaging matter as much as clarity. A clear video that doesn’t connect with its audience still fails. Some video agencies specialize in volume production at low cost; others offer explainer video as one line within a broader suite of video production services without real depth in the format. The difference shows in the script.
For organizations with complex subject matter, the right video company is one that invests in understanding the product before scripting it. Tetra Films is an animated explainer video production company with direct subject matter engagement built into every project, and a track record of producing high-quality explainer videos for technical and specialized industries where clarity isn’t optional. We’re based in Vancouver and serve organizations nationally.
A Production Agency with Sector Expertise That Goes Beyond the Camera
Financial Services
Healthcare
Video solutions that balance institutional credibility with genuine human connection. We produce staff alignment content, patient education videos, recruitment videos, and brand story content for healthcare organizations for Canadian and U.S-based healthcare orgs.
Industrial and Manufacturing
Technology
Corporate video that explains complex products simply and tells a brand story that resonates with technical and non-technical audiences alike. We produce product video, explainer videos, recruitment content, and brand videos for technology organizations at every stage of growth.
Top-Rated Video Production
Trusted by top review platforms for exceptional quality
Client Spotlight
KnowBe4 | Cybersecurity
KnowBe4 is the world’s largest security awareness training and simulated phishing platform, dedicated to helping organizations manage the ongoing human element of cyber risk. Tetra produced an educational cybersecurity video series for KnowBe4: high-retention instructional content designed to train global workforces on identifying and mitigating digital threats.
The project required translating dense, technical cybersecurity concepts into highly accessible everyday scenarios, maintaining engaging production quality that combats learner fatigue, and delivering structured, actionable takeaways that drive genuine behavioral change. The result was a polished and impactful addition to KnowBe4’s premier training library, helping organizations worldwide strengthen their human firewall.
Related Services
- Animated Video Production — full animation production for complex concepts
- Brand Video Production — brand-level positioning and narrative content
- Motion Graphics Services — motion graphics and visual effects as a standalone service
- Video Marketing Services — explainer video in a distribution and campaign context
FAQs
Can you produce explainer video for technical or specialized subject matter?
Yes. We’ve produced explainer videos for cybersecurity, financial services, healthcare, construction technology, and enterprise software. Technical subject matter requires more discovery and subject matter expert access in pre-production, both of which we build into the engagement from the start.
What's the difference between animated and live-action explainer video?
Animated explainer videos work best for abstract processes, software interfaces, and complex concepts that don’t exist in the physical world. Live-action works best for products, services, or environments that benefit from being seen as they actually are. When both apply, a mixed format combining live-action footage with graphic overlays often produces the strongest result.
How long should an explainer video be?
Sixty to ninety seconds for landing pages and top-of-funnel placement. Two minutes for concepts that genuinely require more development. We treat anything longer as a script problem first: if the explanation needs three minutes, the script usually needs another pass, not more runtime.
Do you write the script?
Yes. We prefer to write or significantly develop the script ourselves because that’s where most explainer video production fails. If you have a draft, we’ll work through it and improve the clarity. If you have a brief and subject matter expert access, we’ll write it from scratch.
What do explainer video costs typically look like?
Animated explainer video production is generally scoped by the complexity of the animation required. Live-action projects are scoped on production days and post-production work. We provide a detailed quote after an initial brief, so you know what you’re committing to before work begins.
Ready to Discuss Your Explainer Video Project?
Book a free consultation or email us at info@tetrafilms.ca to get the conversation started.
Request a Quote
We Are About Results
1500+
videos produced
50+
5 star reviews
500+
clients served
15+
year track record