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Trail Appliances Case Study
Trail Appliances Project Overview
Trail Appliances is a leading Canadian retailer specializing in premium home appliances. Known for their extensive selection, expert advice, and exceptional customer service, they help homeowners find the perfect appliances for their needs and lifestyles. Beyond their business, Trail Appliances is deeply committed to giving back to the community, partnering with organizations like HAVAN to support meaningful initiatives.
Problem
Each year, Trail Appliances partners with HAVAN to host the “Coats for Kids” event, a community-driven initiative that raises funds and collects donations of gently used coats and new toys for the Lower Mainland and Surrey Christmas Bureaus. To promote the event and amplify its impact, Trail Appliances sought a video that would highlight the charitable mission, motivate donations, and increase community involvement.
Solution
Tetra Films collaborated with Trail Appliances to produce a dynamic and heartfelt video showcasing the “Coats for Kids” event. The video was designed to inspire action and build awareness through:
- Charity-focused storytelling: The video highlighted the impact of the event by including interviews with organizers, donors, and beneficiaries. These personal stories showcased how the event supports the community and drives its charitable mission.
- Introduction to Trail Appliances and HAVAN: Senior management from both organizations shared insights into the partnership and their dedication to making a difference, providing credibility and a personal connection to the cause.
- Event highlights: Stunning visuals captured the vibrant atmosphere of the event, from the entertainment and food to industry professionals coming together to support a common goal.
This combination of storytelling and engaging visuals effectively conveyed the importance of the initiative while showcasing the community spirit behind it.
Outcome and Impact
The video had a powerful impact on the success and reach of the “Coats for Kids” campaign:
- Increased donations: The video motivated viewers to contribute financially or donate items, significantly boosting the overall number of donations for the Lower Mainland and Surrey Christmas Bureaus.
- Raised awareness: By reaching a broader audience, the video brought greater attention to the event and its mission, introducing more people to the critical need for warm clothing and toys during the holiday season.
- Encouraged community involvement: The video inspired individuals to get involved, whether by attending future events, donating, or volunteering, fostering a stronger sense of community engagement.
Behind-The-Scenes
Behind the scenes at the Trail Appliances Havan, Bertazzoni, and SKS events, our video production Vancouver team expertly captured the unique essence of each gathering.
From the festive energy of the Havan event to the elegance of the Bertazzoni showcase and the vibrant interactions at the SKS event, every detail was filmed to highlight the premium quality and innovation of Trail Appliances. With a focus on authentic moments and dynamic visuals, our team ensured each event’s story was brought to life through compelling content.
Tetra Films
1511 Salsbury Drive, Vancouver
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I recently had the pleasure of working with Tetra Films for a live-streamed LPGA event in Vancouver, and I must say, they truly exceeded my expectations. As a production company based in California, I was concerned about the logistics of … More operating in Canada, especially with the necessary paperwork and finding the right crew. Thankfully, Brice Benson and his team at Tetra Films made the process seamless.
From the get-go, Tetra Films handled everything — the equipment, crew, and even secured an exceptionally talented set designer who exceeded our client's expectations. Their professionalism and complete studio setup not only impressed us but also our client.
The most significant advantage was the simplicity of the process; we wrote just one check and didn’t have to navigate through the usual bureaucratic paperwork. Without Brice and his team, our event wouldn’t have been the success it was. Tetra Films made us look like magicians, pulling off a flawless production with ease. Highly recommended for anyone looking for top-notch film production services!
Greg Freeman
Freeman Productions -
Working with Brice, Willy and the rest of the team at Tetra Films was an incredible experience! Their professionalism and attention to detail truly set them apart. The team went above and beyond to ensure that our vision was brought to … More life, delivering a final product that exceeded our expectations. The quality of their video production is top-notch, and they made the entire process smooth and enjoyable. Highly recommend Tetra Films for anyone looking for outstanding video production services! -
Tetra Films did a wonderful job filming a workshop and producing a high-quality video representing our company in a fantastic light. They were able to accomplish these results with very little direction. They are professional, flexible, … More and detail-orientated, which makes all the difference. I hope to work with Tetra again in the future. -
Dear Team Tetra,
Thank you for being you. Not only were we very happy with the end products, we were very impressed with your team's professionalism. You were creative, flexible, resourceful, and always ready to help. Working on a … More joint project with three different departments of a municipality requires a lot of patience, so thank you for that! You were responsive and you guys did a wonderful job of putting the project together from day 1. We had a lot of fun while brainstorming and filming the videos and that was well captured in the final videos. Well done! 🙂