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Providence Health Case Study
Providence Health Project Overview
Providence Health Care (PHC) is a leading health and wellness organization serving communities across British Columbia. Known for their compassion, inclusivity, and commitment to diversity, PHC provides comprehensive care while fostering an inclusive workplace culture. Their vision is to create a positive and welcoming environment for employees and patients alike.
Problem
PHC needed to attract young healthcare professionals who align with their values of diversity, passion, and purpose. They sought recruits looking for a workplace that offers work-life balance, flexibility with remote work, self-scheduling, and a supportive, inclusive culture. The objective was to create a video series that would emotionally connect with potential recruits while showcasing PHC as an ideal employer and highlighting the lifestyle benefits of working in Vancouver.
Solution
Tetra Films, a video production company based in Vancouver, BC, partnered with Providence Health Care to produce a series of engaging recruitment videos. The videos were designed to resonate with young professionals, emphasizing PHC’s workplace culture, values, and community involvement. The approach included:
- Authentic employee stories: The videos featured diverse employees sharing their experiences, highlighting what makes PHC a fulfilling and inclusive place to work. These personal narratives helped create an emotional connection with the target audience.
- Lifestyle-focused visuals: To emphasize Vancouver’s appeal, the videos showcased the city’s vibrant culture, natural beauty, and opportunities for work-life balance. These visuals complemented PHC’s emphasis on a holistic, employee-centered workplace.
- Warm and welcoming tone: The videos captured a personal, inviting atmosphere, emphasizing the supportive environment PHC offers to its team members.
This approach ensured the videos would stand out and resonate with younger audiences seeking meaningful careers.
Outcome and Impact
The recruitment video series successfully achieved PHC’s objectives, delivering measurable results:
- Enhanced audience connection: By leveraging video, a medium highly popular among younger demographics, PHC effectively connected with their target audience and communicated their values in a relatable way.
- Showcased workplace culture: The videos highlighted PHC’s commitment to inclusivity, community involvement, and employee well-being, making the organization more appealing to recruits who prioritize these attributes.
- Strengthened employer branding: The campaign positioned PHC as a top employer in the competitive healthcare job market, attracting candidates who value diversity, flexibility, and purpose-driven work.
Tetra Films
1511 Salsbury Drive, Vancouver
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I recently had the pleasure of working with Tetra Films for a live-streamed LPGA event in Vancouver, and I must say, they truly exceeded my expectations. As a production company based in California, I was concerned about the logistics of … More operating in Canada, especially with the necessary paperwork and finding the right crew. Thankfully, Brice Benson and his team at Tetra Films made the process seamless.
From the get-go, Tetra Films handled everything — the equipment, crew, and even secured an exceptionally talented set designer who exceeded our client's expectations. Their professionalism and complete studio setup not only impressed us but also our client.
The most significant advantage was the simplicity of the process; we wrote just one check and didn’t have to navigate through the usual bureaucratic paperwork. Without Brice and his team, our event wouldn’t have been the success it was. Tetra Films made us look like magicians, pulling off a flawless production with ease. Highly recommended for anyone looking for top-notch film production services!
Greg Freeman
Freeman Productions -
Working with Brice, Willy and the rest of the team at Tetra Films was an incredible experience! Their professionalism and attention to detail truly set them apart. The team went above and beyond to ensure that our vision was brought to … More life, delivering a final product that exceeded our expectations. The quality of their video production is top-notch, and they made the entire process smooth and enjoyable. Highly recommend Tetra Films for anyone looking for outstanding video production services! -
Tetra Films did a wonderful job filming a workshop and producing a high-quality video representing our company in a fantastic light. They were able to accomplish these results with very little direction. They are professional, flexible, … More and detail-orientated, which makes all the difference. I hope to work with Tetra again in the future. -
Dear Team Tetra,
Thank you for being you. Not only were we very happy with the end products, we were very impressed with your team's professionalism. You were creative, flexible, resourceful, and always ready to help. Working on a … More joint project with three different departments of a municipality requires a lot of patience, so thank you for that! You were responsive and you guys did a wonderful job of putting the project together from day 1. We had a lot of fun while brainstorming and filming the videos and that was well captured in the final videos. Well done! 🙂