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Open Door Group Case Study
Open Door Group Project Overview
Open Door Group believes in the power of employment to build a sense of purpose, value, and community. Since 1976, they have been removing barriers to employment by supporting inclusive hiring practices. Their mission is to promote well-being through meaningful and sustainable employment for all. Open Door Group’s commitment to creating accessible and inclusive workplaces drives their work across communities, making a positive impact on individuals and organizations alike.
Problem
Open Door Group wanted to raise awareness for the Untapped Awards, an initiative recognizing businesses that champion accessibility and inclusion in the workplace. The objective was to encourage self-nominations from businesses and to promote the values of accessible and inclusive workplaces across British Columbia. To achieve this, Open Door Group needed a video that would inspire businesses to participate in the awards by showcasing the success stories of past finalists and winners.
Solution
Tetra Films partnered with Open Door Group to create a compelling video highlighting the impact of the Untapped Awards. We developed a strategy to capture the heartfelt stories of past finalists and winners, showcasing how their workplaces have transformed lives through inclusive hiring practices.
- Personal stories: The video featured interviews with past award recipients and finalists, where they shared their personal experiences about the positive effects the award had on their organizations and employees. These stories emphasized the tangible impact of fostering accessible and inclusive workplaces.
- Showcasing impact: The video focused on how creating an inclusive work environment helps individuals thrive, making a lasting difference in their lives. It also highlighted how the Untapped Awards contribute to advancing the accessibility movement by acknowledging the collective efforts of organizations across BC.
- Inspiring future participation: The video encouraged businesses to nominate themselves for the awards, showcasing how participating in the event was a way to make a real difference in the accessibility space and be part of a growing community of changemakers.
Outcome and Impact
The video campaign resulted in a successful increase in awareness and engagement for the Untapped Awards:
- Elevated awareness of accessible workplaces: The video highlighted how creating accessible and inclusive work environments can transform lives. It showcased the positive outcomes of the Untapped Awards, encouraging more businesses to embrace inclusive hiring practices.
- Boosted participation: The video inspired many businesses to self-nominate for the awards, leading to an increase in participation and engagement across social media channels.
- Sold-out event: The heightened visibility and engagement driven by the video campaign contributed to a sold-out Untapped Awards event, demonstrating the growing importance of accessibility in the workplace.
Behind-The-Scenes
In this behind-the-scenes look at the Open Door Group case study, Tetra Films captures key moments of the organization’s work, focusing on impactful interviews and event coverage. Filmed in various locations across Vancouver, including conference rooms and office spaces, the production involved professional lighting, sound, and camera setups to ensure the best quality for every shot.
From capturing engaging interviews to event highlights, the Tetra Films video production team in Vancouver worked closely with Open Door Group to showcase their commitment to community impact and employment services. This project highlights Tetra Films’ expertise in delivering high-quality, engaging video content that tells compelling stories.
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