Husqvarna Case Study
Husqvarna Project Overview
Husqvarna, a leader in forest, park, and garden products, has been pushing the boundaries of innovation since 1689. Known for their cutting-edge technologies, such as battery solutions and robotics, Husqvarna combines performance, usability, and safety with environmental care in every product. For the launch of their new 90cc chainsaws, Husqvarna sought to create a powerful video campaign showcasing the saws in action to demonstrate their benefits and superiority in real-life scenarios.
Problem
Husqvarna’s objective for the launch of their 90cc saws was to create an authentic video series that highlighted the product’s key features in real-world situations. They needed video content that demonstrated the saws being used by professional users, showing their power, efficiency, and durability. The video needed to emphasize how these saws excel in challenging environments, offering a compelling reason for customers and industry professionals to choose Husqvarna’s innovative products.
Solution
Tetra Films, Vancouver video production worked closely with Husqvarna to develop a dynamic video series that effectively captured the essence of the 90cc saws and communicated their advantages to a wide audience. We focused on creating immersive, real-world footage that would resonate with both industry professionals and potential customers.
- Action-packed visuals: The video series featured many angles, from wide shots of trees being cut to close-ups of the saws in action. We highlighted the efficiency, power, and maneuverability of the saws, focusing on their lightweight design and ability to withstand tough elements. These visuals reinforced the product’s cutting-edge performance and user-friendly features.
- Interviews with professionals: The video content was enhanced by interviews with professional users of the saw, where they shared their real-world experiences and feedback. This material was interspersed with action shots, underlining the key benefits of the product and building authenticity by showing the saw in practical use.
This approach ensured that potential customers would see the saw in action and hear genuine testimonials about its performance, making the video content more relatable and impactful.
Outcome and Impact
The video series was a significant success, delivering measurable outcomes for Husqvarna:
- Increased visibility and engagement: By showcasing the saw’s features in authentic scenarios, the video series captured the attention of both potential customers and industry professionals. The compelling visuals and real-world testimonials significantly boosted the product’s visibility across Husqvarna’s target markets.
- Educated buyers and influenced decisions: The focus on the saw’s power, stamina, and ease of use provided valuable information to potential buyers, helping them make more informed purchasing decisions. The video effectively positioned the 90cc saw as a superior choice for professional users.
- Enhanced brand perception: The project also contributed to Husqvarna’s overall brand image, portraying the company as an innovative, customer-focused leader in the industry. This boosted trust and confidence among potential customers, strengthening Husqvarna’s reputation for delivering high-quality, reliable products.
Tetra Films
1511 Salsbury Drive, Vancouver
5.0 63 reviews
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Greg Freeman
★★★★★
6 months ago
I recently had the pleasure of working with Tetra Films for a live-streamed LPGA event in Vancouver, and I must say, they truly exceeded my expectations. As a production company based in California, I was concerned about the logistics of … More operating in Canada, especially with the necessary paperwork and finding the right crew. Thankfully, Brice Benson and his team at Tetra Films made the process seamless.
From the get-go, Tetra Films handled everything — the equipment, crew, and even secured an exceptionally talented set designer who exceeded our client's expectations. Their professionalism and complete studio setup not only impressed us but also our client.
The most significant advantage was the simplicity of the process; we wrote just one check and didn’t have to navigate through the usual bureaucratic paperwork. Without Brice and his team, our event wouldn’t have been the success it was. Tetra Films made us look like magicians, pulling off a flawless production with ease. Highly recommended for anyone looking for top-notch film production services!
Greg Freeman
Freeman Productions -
Abhimanyu Chaudhary
★★★★★
3 weeks ago
Working with Brice, Willy and the rest of the team at Tetra Films was an incredible experience! Their professionalism and attention to detail truly set them apart. The team went above and beyond to ensure that our vision was brought to … More life, delivering a final product that exceeded our expectations. The quality of their video production is top-notch, and they made the entire process smooth and enjoyable. Highly recommend Tetra Films for anyone looking for outstanding video production services!
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Valeria Rosalez
★★★★★
3 weeks ago
Tetra Films did a wonderful job filming a workshop and producing a high-quality video representing our company in a fantastic light. They were able to accomplish these results with very little direction. They are professional, flexible, … More and detail-orientated, which makes all the difference. I hope to work with Tetra again in the future.
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Neha Bhattacharya
★★★★★
2 months ago
Dear Team Tetra,
Thank you for being you. Not only were we very happy with the end products, we were very impressed with your team's professionalism. You were creative, flexible, resourceful, and always ready to help. Working on a … More joint project with three different departments of a municipality requires a lot of patience, so thank you for that! You were responsive and you guys did a wonderful job of putting the project together from day 1. We had a lot of fun while brainstorming and filming the videos and that was well captured in the final videos. Well done! 🙂