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Acuitas Case Study

Acuitas Project Overview

Acuitas is an innovative leader in the biotechnology sector, partnering with pharmaceutical companies, academic institutions, and thought leaders globally. Their mission is to advance nucleic acid therapeutics from research to the clinic and the marketplace. With recent growth and success, Acuitas faced a new challenge: recruiting top-tier talent to support their expanding operations.

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Problem

Acuitas’ rapid growth led to an urgent need to attract new talent, but traditional recruitment methods weren’t sufficient to convey the company’s unique culture and mission. They needed a powerful and authentic way to showcase their brand, values, and the real people behind their success. The objective was to create a video campaign that would connect emotionally with prospective candidates, highlighting Acuitas’ innovative work and their dedication to scientific advancement.

Solution

Tetra Films partnered with Acuitas to develop an engaging video series focused on recruitment. The goal was to authentically portray Acuitas’ story while capturing the company’s culture and values. We achieved this by:

  • Telling Acuitas’ story: The videos focused on the people behind Acuitas, showcasing employees and their real experiences, creating an emotional connection with the audience.
  • Behind-the-scenes footage: Through candid interviews and a “day-in-the-life” format, we highlighted Acuitas’ work environment, emphasizing the collaboration and innovation that sets them apart from other companies.
  • Creating a comfortable atmosphere: By fostering a relaxed and open interview experience, we ensured that the authentic voice of Acuitas came through, allowing the company to present its story in the most impactful way.

This recruitment-focused video content effectively showcased what makes Acuitas a compelling place to work, from their cutting-edge research to their supportive and inclusive company culture.

Outcome and Impact

The video series had a transformative effect on Acuitas’ recruitment efforts:

  • Enhanced recruitment appeal: By highlighting the company’s culture, values, and mission, the videos made Acuitas more attractive to top-tier candidates. The emotional storytelling connected with potential hires on a deeper level, demonstrating why Acuitas is a leader in biotechnology.
  • Differentiated from competitors: The video content positioned Acuitas as a company that not only values innovation but also cares about its employees. This distinction attracted candidates aligned with Acuitas’ mission, who were eager to be part of a forward-thinking team making real-world impacts.

Behind-The-Scenes

In this behind-the-scenes look at the Acuitas case study, Tetra Films video production in Vancouver captures the innovative work happening inside the laboratory. The team carefully films interviews and lab scenes, highlighting key moments with precision. From capturing scientists in action, working with advanced equipment, to setting up a cozy interview space, every shot is designed to convey the expertise and impact of Acuitas.

Tetra Films’ commitment to high-quality production shines through, ensuring the story of Acuitas is told with clarity and professionalism. This project showcases our dedication to delivering impactful video content for groundbreaking organizations.

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Tetra Films IconTetra Films

1511 Salsbury Drive, Vancouver

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  • Avatar Greg Freeman ★★★★★ 6 months ago
    I recently had the pleasure of working with Tetra Films for a live-streamed LPGA event in Vancouver, and I must say, they truly exceeded my expectations. As a production company based in California, I was concerned about the logistics of … More operating in Canada, especially with the necessary paperwork and finding the right crew. Thankfully, Brice Benson and his team at Tetra Films made the process seamless.
    From the get-go, Tetra Films handled everything — the equipment, crew, and even secured an exceptionally talented set designer who exceeded our client's expectations. Their professionalism and complete studio setup not only impressed us but also our client.
    The most significant advantage was the simplicity of the process; we wrote just one check and didn’t have to navigate through the usual bureaucratic paperwork. Without Brice and his team, our event wouldn’t have been the success it was. Tetra Films made us look like magicians, pulling off a flawless production with ease. Highly recommended for anyone looking for top-notch film production services!
    Greg Freeman
    Freeman Productions
  • Avatar Abhimanyu Chaudhary ★★★★★ 4 weeks ago
    Working with Brice, Willy and the rest of the team at Tetra Films was an incredible experience! Their professionalism and attention to detail truly set them apart. The team went above and beyond to ensure that our vision was brought to … More life, delivering a final product that exceeded our expectations. The quality of their video production is top-notch, and they made the entire process smooth and enjoyable. Highly recommend Tetra Films for anyone looking for outstanding video production services!
  • Avatar Valeria Rosalez ★★★★★ 4 weeks ago
    Tetra Films did a wonderful job filming a workshop and producing a high-quality video representing our company in a fantastic light. They were able to accomplish these results with very little direction. They are professional, flexible, … More and detail-orientated, which makes all the difference. I hope to work with Tetra again in the future.
  • Avatar Neha Bhattacharya ★★★★★ 2 months ago
    Dear Team Tetra,
    Thank you for being you. Not only were we very happy with the end products, we were very impressed with your team's professionalism. You were creative, flexible, resourceful, and always ready to help. Working on a
    … More joint project with three different departments of a municipality requires a lot of patience, so thank you for that! You were responsive and you guys did a wonderful job of putting the project together from day 1. We had a lot of fun while brainstorming and filming the videos and that was well captured in the final videos. Well done! 🙂

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