What we do
We care about making a difference in our world and we have a hunch that your organization does too. From big corporations, to small start ups, to non profits & charities, we create videos that communicate your message and values to your audience emotionally.
We start with your values and clarify how your organization is going make a positive impact. Our process includes 5 steps: Market Analysis, Pre-Production, Production, Post-Production, and Distribution. First we get to know your target market, either by working with your in house marketing specialist or HR department. We gather data on audience demographics, and if needed perform necessary market research. After your goals have been clearly outlined, positively brimming with the essence of your company mission, we use the data gathered to build the right script, film the important elements, and edit your vision into reality using top of the line editing platforms that allow us to give you the best in motion graphics, 3D animation, and most of all storytelling. We work with you to get in tune with your target market, or internal video goals, and design backwards from there using the most up to date film making, training, marketing, content marketing, and video distribution techniques. We understand the need to increase your leads, sales, build product or organization awareness, and brand accessibility. Our Project Proposal will give you an in depth idea of what your video will look like, what the suggested budget entails, and a detailed view of the production schedule.
Market Analysis – Needs Assessment
After a thorough needs assessment we provide in-depth online market analysis using competitor product and review analysis, social language analysis, and Google search data analysis.
Pre Production – Planning
Using the market information we’ve gathered we allow your values to inform the creative process. Integrating how your organization is helping others is a strong force we can use in tandem with market research to fuel and energize the viewer. Our team is up to speed on the latest and greatest, and we pride ourselves on listening to what you want, so we can get you where you want to go. We help you build your videos by using the latest video technology, video marketing techniques, and video distribution processes. Its our job to listen, learn, and advise so you can improve your marketing, training, safety, and fundraising initiatives. Our team takes and in depth approach to video planning and scripting, and it shows in our successes. We have worked with countless clients, agencies, and organizations on jobs where we report to small teams of less than 3 to massive productions where 100’s of people from multiple organizations representing interests from all across the country are involved.
Production – We Make it Happen
During Production we dig deep to get you the best quality lighting, filming, and talent for your budget. We are inspired by what we do, and love working “on set”. Amazing discoveries can happen and we look forward to capturing those magic moments for your video. There are countless ways to do this, and it all comes down to having the right people with the right skills for the job. We have the best production staff in the city whose focus on story, delivery, and execution will get you the best video for your dollar.
Post Production – Getting it Done
Post-Production is the final phase of production and in this phase we look at what you need to tell your story best. It is often said that a movie is made 3 times, once in Pre-Production, once in Production, and again in Post-Production. We feel that having you involved is of utmost importance. You know what you want, your company wants, and what your target market wants best. We rely on you to give us your insights so we can best accomplish your video using the most advanced post-production effects and techniques. From motion graphics to 3D animation, to incorporating a powerful call to action, we pride our selves on our post-production process.
Distribution – Getting it Out There
Building an effective Video distribution strategy is essential if you are releasing your video externally. In manny cases even internal videos can have a great life externally to help build culture and customer trust. There are a variety of ways to execute and effective distribution strategy. Video is not cheap and without a strategy in place your money is being wasted. Our digital strategies can include: Effective Video Optimization so your videos show up at the top of Google for terms that your audience actually cares about, Display Ad Remarketing Campaign Implementation, You Tube Remarketing Video Ad Set Up, Blog Partnerships and Social Media Buys. In addition, traditional media buys can be arranged if needed.