Corporate Video Vancouver
Vancouver Corporate Video Production Company
At Tetra Films, we create videos that communicate your message and values to your audience emotionally.
Corporate Video for Dummies
Kill TEXT Whenever Possible
Did you read this? Odds are probably not. Make a commitment to integrate video in whatever format you can as soon as you can. If it means you record yourself talking to a web cam then so be it, you’re a step above the vast majority of other people who are still using text. Rest assured there are lots of solutions out there, you can create videos yourself with some simple equipment and software or you can outsource all or portions of the process to professionals.
Clarify Your Goals
Are you overworked, short on time and pulling out all the stops to meet your deadlines? Video is a great way to complement your efforts and simplify communication. Get clear on your marketing and communications goals. Start by stripping out unnecessary conversations that aren’t increasing productivity. With a little help you can outsource those conversations to video so you never have to have them again, freeing up time to do better things. Like saving the world.
Be the Biggest and Baddest
Like it or not most of us still buy and do things because of status. Your goal with video is to establish your product, service or message as the most authoritative around. Luckily for you it’s not that hard to do. Just the act of presenting material has a natural effect on your audience. You’re immediately perceived as an authority. Even better, don’t stick your foot in your mouth and you will be revered and admired. The same goes for products, the more they are seen, the more they are purchased.
Educate Your Audience
Don’t want to come off too pushy? Sick of giving advice that no one listens to? Think about educating your audience and customers in a way they can better understand by focusing on the things they care about most. Build out video content based on your research that addresses audience cares, needs and concerns. Put that content into whatever educational format that your audience likes best. Maybe its FAQ videos, maybe case studies, perhaps its cute videos with kittens in them. Rinse and repeat.