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City Of Richmond Case Study
City of Richmond Project Overview
The City of Richmond is a municipal organization dedicated to creating a vibrant, safe, and thriving community for its residents. Located in Richmond, BC, the city oversees infrastructure, resources, and community programs to enhance the quality of life for its citizens. With the growing popularity of e-vehicles, the City of Richmond sought to address a critical safety issue while engaging its tech-savvy audience.
Problem
The City of Richmond faced a rising number of e-vehicle accidents and injuries due to a lack of safety awareness among riders and pedestrians. Their objective was to educate the community, particularly younger audiences aged 15-35, about safe riding practices and pedestrian considerations. The goal was to foster a culture of safety and responsibility within the community while promoting sustainable transportation options.
Solution
Tetra Films collaborated with the City of Richmond to produce a four-part video series tailored for their social media platforms. The videos were designed to be light-hearted, relatable, and engaging, ensuring they resonated with the target demographic. Key elements of the campaign included:
- Educational short clips: Each video addressed a specific aspect of e-vehicle safety, from riding tips and pedestrian awareness to traffic regulations and safe parking practices.
- Relatable tone: To capture the attention of younger audiences, the videos employed a fun and approachable style, incorporating humor and modern visuals while delivering clear, actionable messages.
- Social media optimization: The content was crafted to perform well on platforms like Instagram, TikTok, and Facebook, ensuring high engagement and shareability within the community.
This strategic approach allowed the City of Richmond to effectively communicate vital safety information in an engaging and accessible format.
Outcome and Impact
The video series had a meaningful impact on the City of Richmond’s safety education efforts:
- Increased safety awareness: The videos educated the community on the risks associated with e-vehicles and promoted safe riding and pedestrian practices. This increased understanding fostered a safer environment for all road users.
- Reduction in accidents and injuries: By encouraging responsible behaviors and raising awareness, the campaign contributed to a decrease in e-vehicle-related incidents, aligning with the city’s goal of fostering a culture of safety.
- Community engagement and dialogue: The relatable and shareable content sparked conversations within the community about e-vehicle safety, attracting partnerships with local organizations and advocacy groups to support improved policies and infrastructure.
Behind-The-Scenes
The behind-the-scenes look at the City of Richmond project showcases the Tetra Films team in action, capturing dynamic outdoor scenes and community engagement moments. With a focus on creativity and precision, our video production in Vancouver, BC experts brought this vibrant project to life, highlighting key aspects of Richmond’s initiatives.
From Lime bikes to scenic locations, every detail was meticulously filmed to craft a compelling visual narrative. This production underscores our commitment to delivering high-quality video content that resonates with local audiences and beyond.
Tetra Films
1511 Salsbury Drive, Vancouver
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I recently had the pleasure of working with Tetra Films for a live-streamed LPGA event in Vancouver, and I must say, they truly exceeded my expectations. As a production company based in California, I was concerned about the logistics of … More operating in Canada, especially with the necessary paperwork and finding the right crew. Thankfully, Brice Benson and his team at Tetra Films made the process seamless.
From the get-go, Tetra Films handled everything — the equipment, crew, and even secured an exceptionally talented set designer who exceeded our client's expectations. Their professionalism and complete studio setup not only impressed us but also our client.
The most significant advantage was the simplicity of the process; we wrote just one check and didn’t have to navigate through the usual bureaucratic paperwork. Without Brice and his team, our event wouldn’t have been the success it was. Tetra Films made us look like magicians, pulling off a flawless production with ease. Highly recommended for anyone looking for top-notch film production services!
Greg Freeman
Freeman Productions -
Working with Brice, Willy and the rest of the team at Tetra Films was an incredible experience! Their professionalism and attention to detail truly set them apart. The team went above and beyond to ensure that our vision was brought to … More life, delivering a final product that exceeded our expectations. The quality of their video production is top-notch, and they made the entire process smooth and enjoyable. Highly recommend Tetra Films for anyone looking for outstanding video production services! -
Tetra Films did a wonderful job filming a workshop and producing a high-quality video representing our company in a fantastic light. They were able to accomplish these results with very little direction. They are professional, flexible, … More and detail-orientated, which makes all the difference. I hope to work with Tetra again in the future. -
Dear Team Tetra,
Thank you for being you. Not only were we very happy with the end products, we were very impressed with your team's professionalism. You were creative, flexible, resourceful, and always ready to help. Working on a … More joint project with three different departments of a municipality requires a lot of patience, so thank you for that! You were responsive and you guys did a wonderful job of putting the project together from day 1. We had a lot of fun while brainstorming and filming the videos and that was well captured in the final videos. Well done! 🙂